Field of Interest

The Center's primary field of interest are medialized visual expressions, be it interpretations of a latest piece of art, an advertising campaign, of TV shows, the aesthetics of the current fashion trend or the trivial culture. Through our projects we wish to point out that the most heterogeneous forms of today's visuality are inevitably interdependent and that the area of their interference brings about new, exciting interpretations and establishes connections between phenomena that seem to be formally incompatible, but are closely related with regard to their meaning. The Center also wishes to deal with the phenomenology of visuality in traditionally non-pictorial media, such as literature, philosophy, medicine or social sciences. Especially interesting and potentially challenging for us are the areas where the picture as a final product is merely a consequence of "representational necessity", such as in cartography or medical body scanning, which are increasingly destabilizing and broadening the established art production procedures.